You have the right to know how your data is collected and used, as well as how to limit these actions.
This article explains how you can control Rakuten Viber’s use of your data and what will happen when you set limitations on data collection.
How to change your personal data settings
To find data related settings:
- Open Rakuten Viber on your phone
- Tap on More
- Tap on Settings
- Tap on Privacy
- Tap on Personal data
- Switch ON or OFF the available options
- Close and restart Rakuten Viber on all your devices to apply the new settings
Changing the data settings won’t affect your experience on Rakuten Viber, however, you may receive less relevant ads and promotional campaigns. Turning the settings to OFF won’t decrease the number of ads or campaigns that you see.
For more information on data collection and how we use the information, please refer to our terms and policies.
- If you are under 16 years of age you will not be able to change your personal data settings; they will automatically be switched to OFF
- Some settings may not be available in your region
- Always use the latest version of Rakuten Viber to ensure that you have the most updated settings options
- The settings that you have on your phone are applied to your other devices as well
Analytics are collected by third-party service providers who track how the app is being used and interacted with. This data helps us improve our products and the app’s overall performance. The analytics are not used for any other purpose.
Allow content personalization
The content of the app, including bots, promotional campaigns, offers, and additional features and services are tailored to you based on our first-party data, such as your age range, your location (based on your permission), your inferred gender, how you interact with content on Viber, for example, the bots you are subscribed to and the communities you joined or analytics on how you use our app such as duration, frequency and times.
By offering you relevant and interesting content, we hope to enhance your experience on Viber. If you opt out of allowing content personalization, we will still provide you with content and services across the app, however, they may not be relevant to you.
Allow interest-based ads
Interest-based ads are provided by third parties and use your unique advertising identifier, along with certain data collected from your device or through the use of our services.
For example, this may include your age range, inferred gender, country, city or GPS location data (if you allowed this in your settings). Such information helps us ensure that the ads you see are of interest to you. Read our Cookies and Tracking Policy for more information about how this works.
If you opt out of interest-based ads*, you will still see the same amount of ads; however, they may be less relevant to you.
*This option may not be available in your country.
The Identifier for Advertisers (IDFA) is used to track your activity across apps and websites owned by other companies. Viber uses the data collected by the IDFA to show you relevant ads based on your interests.
If you have iOS version 14.5 or higher, you will be asked to consent to app tracking. If you opt out you will still receive the same amount of ads, but with less relevance.
To change your permissions:
- Open Settings on your phone
- Tap Privacy
- Tap on Tracking
- Switch the toggle next to Rakuten Viber to either ON (if you consent to app tracking) or OFF
Allow accurate location-based services
Your location (city and country) is used by us and our trusted partners to offer you local services. For example, you may see ads for local businesses, your Viber Out screen will reflect promotions relevant to your country, and the Sticker Market may display stickers that reflect local holidays.
Third parties that receive your location won’t see any information that can be used to identify you, such as your phone number, name, or profile picture.
If you opt out of allowing accurate location-based services, you won’t be able to use certain features on Rakuten Viber such as sharing your location with contacts and downloading sticker packs that are only available in certain countries.
Allow ad personalization based on links
In some countries, we collect data from the links that you click on in Rakuten Viber. This information is used to offer you targeted ads based on your observed interests.
Request/delete your data
Please see the following article: Request, Review, and Delete Your Data on Rakuten Viber.