Community and channel insights

Understand your community better using Community insights.

With Community insights, you can see how your community is growing, where your members are located, their age, and more at the tap of a button.

Community insights are available only to superadmins of communities. To see your community insights:

Phone

1. Open Rakuten Viber on your phone
2. Tap on Chats 
3. Select a community in which you are a superadmin
4. Tap Info (Android) or the name of the chat (iOS) at the top of the screen
   • Android: tap on Community info
5. Tap Community insights

Desktop

1. Open Rakuten Viber on your desktop
2. Select a community in which you are a superadmin
3. Click on Info
4. Click on Community insights

The insights page shows you data about your community in a selected time frame. You will automatically see insights for the last 14 days (excluding data from ‘today’).

To change the time frame:

1. Tap/click on Last 14 days at the top of the screen
2. Select from the options available:
   • Last 7 days
   • Last 14 days
   • Last 30 days

The dates for which the insights are given will be updated and displayed under the selected time frame.

The Overview section gives you the total number of active users, indicates changes in member count, and shows how many messages were sent in the selected time frame.

Active users - refers to the unique number of members who joined or participated in the community. Please see the Daily active users section below for more information.

Member growth - refers to the number of people who joined your community minus those who left in the specified time frame.

Total messages sent - refers to the number of messages that were sent in your community in the specified time frame.

In the overview section, you will also find a data comparison between the selected and previous time frames with the same number of days.

For example, if today is the 31st of December and you choose “Last 14 days”, data from 16 December - 30 December (the last 14 days) will be compared to data from 02 December - 15 December (the previous 14 days).

This comparison is reflected by the positive and negative percentages that you will see in each data block.

If your community hasn’t been open long enough (under 14 days) to collect data for a comparison, your insights will be limited.

The Messages sent section provides a more in-depth display of the data available for the messages sent within your community.

Tap/click on the available buttons to see the total number of messages sent in a specific format each day. Tap/click again to hide the data from the graph.

Data is available for the following message types:

• Total (all message formats)
• Text
• Photo
• Video
• File
• Links

Members of your community can ‘react’ to all messages by tapping/clicking on the heart next to each message. The data presented is the total number of all reactions to messages per day in the time frame that you selected.

The joined/left graph displays how many people joined and left your community each day in the time frame that you selected. Tap/click on either Joined or Left (or both) to view the data on the graph.

An ‘active user’ is someone who either joined your community, ‘reacted’ to a message, or sent a message. The graph displays how many members performed at least 1 of those actions, with each member only being counted once. For example, a person who joins your community and reacts to 5 messages on the same day will only be counted once.

The Monthly active users graph follows the same logic as the daily active users graph, except that the data is calculated per month.

In the Top countries section, you will find the top 5 countries your community members are from. Please note this insight is only available to communities with over 1,000 members.

The Age section will display the age ranges of your community members. Age is determined by the date of birth provided on the member's Rakuten Viber profile. Please note that this insight is only available to communities with over 1,000 members.

You can download a JSON file containing insights on your community from the last 90 days.

To download the file, tap/click on the Download button at the top of the Community insights page.

The best way to view your file is to forward it to your email or save it in a cloud account and open it using a JSON viewer on your computer:

1. Open the zip file on your computer
2. Google JSON viewer
3. Open the website
4. Copy and paste the contents of the zip file into the JSON viewer
   • If the data isn’t formatted automatically, select Viewer or click Format if you are in Text mode

Daily metrics (data from the last 90 days)

All information is accurate for the date shown in each section.

• MAU: Monthly active users
  • Members that interacted at least once with the content in the last 30 days
• TWAU: ‘Two weeks’ active users
  • Members that interacted at least once with the content in the last 14 days
• Messages
  • Files: Number of files sent on that day
  • URL: Number of links sent on that day
  • Text: Number of text messages sent on that day
  • Video: Number of videos sent on that day
  • Pictures: Number of pictures sent on that day
  • Total: Total number of messages sent on that day
• DAU: Daily active users
  • Members that interacted at least once with the content on that day
• Likes: Number of reactions given on that day
• Members
  • Joined: Number of new members that joined on that day
  • Left: Number of members that left on that day
• Date: The date to which this section of information refers to
• WAU: Weekly active users
  • Members that interacted at least once with the content in the last 7 days

• Age groups: The percent of members in each category
• Top countries: A list of the top 5 countries that your members are from